The growing number of online users with disabilities makes the right website design even more critical to your marketing strategy.
Websites that aren’t accessible to disabled users keep businesses from reaching large parts of their target audience.
The following helps you design a website that meets the needs of users while creating a brand experience that supports your long-term success.

Disabilities and Their Impact on User Experience

 Visual impairments make it hard for users to see certain types of content. Audio and other media may be inaccessible to people with hearing impairments.
These and other disabilities make navigating through your website challenging if you don’t have the right tools and design elements in place.
Site visitors may use screen readers and other software applications that make it easy for them to consume online content. But websites need to include alt tags and other descriptors that give users the clarity they need.
Some visitors may be limited to using keyboards to navigate through a site’s pages. So your site’s design should allow easy navigation without having to use a mouse.

 Web Design for Greater Accessibility

 In addition to visual and hearing impairments, there are other physical and cognitive disabilities you need to be aware of. Knowing what your audience needs helps your website target the right users. Evaluate how users interact with your content through assistive technologies and customization settings.
Alt tags let screen readers describe the content of an image or other media. This gives users with visual impairments the information that supports their experience with your site.
The right anchor text used for links improves a user’s ability to understand your site’s content. Use descriptive anchor text that lets them know where a link will take them and what it will provide. Colored and underlined links help visually impaired users distinguish them from the surrounding text.
Users should have options for accessing your site’s content such as clear navigation, search functionality, and navigation within your page’s footers.

Giving Users with Disabilities the Information They Need

 Users with learning disabilities and other cognitive issues can struggle to understand long and complex copy. The text on your site’s pages should be simple and clear. Avoid unnecessary words or technical jargon that get in the way of your marketing message.
Long copy should be broken up into short paragraphs. Subheadings, bullet points, and other elements simplify your copy and increase user engagement.
If your website has accessibility features, let users know how to get the most out of your site when using accessibility tools.
Meeting the needs of disabled users improves their experience with your brand, but it can also support your marketing goals. The right website design benefits your search engine rankings, accommodates desktops and mobile devices, and simplifies navigation for your users.
An accessible website enhances the reputation of your business and positions you as a leader in your industry. It shows your willingness to meet the needs of all users and builds the credibility and trust that today’s businesses need to succeed online.